Sylvia Smith and Dick Winters share a romantic kiss at a dance, but Sylvia is called away before Dick can learn her full name. Sylvia's father is about to lose his California hotel, the Casa Del Mar, thanks to the financial blundering of his new business partner J. Davis Bowster. The mortgage is held by eccentric heiress Carola P. Gaye, whose current fascination is with the ancient Greek-style eugenics championed by Prof. Hercules Dove. Carola plans to use the hotel as the center of her "Body Beauteous" selective mating program. Looking to raise funds with a collegiate musical show, Bowster gathers talent under the pretense of recruiting good-looking young people for Carola's eugenics experiment. Among the group are Dick Winters (still searching for his mystery girl) and Daisy Schloggenheimer (taught to resist male attention with physical force).