簧村，座落在中國最美的鄉村婺源，雖然猶如世外桃源，但因地處偏僻且缺乏規劃，與打著"理學淵源"旗號的鄰村理坑，無論在遊客人數和經濟收入上有著天南地北的差異。理坑人在自己的村裏當著導遊、開起客棧時，簧村的年輕人仍只能選擇去大城市打工，留守在村中的大都只有老人和孩子。 年過古稀的老伯余多富，夢想著某一天簧村能像理坑一樣成為"中國歷史文化名村"，進而改善村子的生活條件修繕包括祠堂在內的古建築，於是他自告奮勇地擔負起村委會"旅遊開發"的工作。 從縣城到簧村，得先坐車到清華然後再轉車。吳東清住在清華，在朋友的建議下，把自己的家改建成了家庭旅館，取名為"驢友驛站"。 相對於理坑，簧村輸在了地理位置與金錢；相較於吳東清，余多富輸在了文化水準與溝通。然而，他們就註定要輸嗎？ Huang cun, situated in the most beautiful county in China – Wuyuan. Though the village is like a haven of peace and happiness, Huang cun is rather isolated and lacks organized tourism development plan. Other hand, its neighboring village, Likeng, which is merely famous for a first Confucian school, seems to attract all the attention and obtains a noticeably different amount of tourists and the income from the tourists. Compared to Likeng, Huang cun does not have location, and neither financial resources; compared to WU Dong-qing, YU Duo-fu lack education and tools for communication. However, are they destined to lose?