Known for their bus-stop advertising systems, and their billboards, among many other things, JCDecaux Group, a multinational corporation based in Neuilly-sur-Seine near Paris, France, enlisted the help of twelve directors to promote the "Un matin partout dans le monde" advertisement campaign. Including , , , and , to name a few, each filmmaker contributed a seven-minute segment portraying what it is like at exactly 5:30 A.M. in twelve major cities around the world, showcasing the products of JCDecaux Group. The segment of director was filmed in Los Angeles.