Shirin Parsi is a rice farmer, but not an ordinary one. After receiving a BA in French literature from the University of Paris, she returned to Iran and decided not to live in the megapolis capital, Tehran. Her husband had inherited land in Shanderman, a village near the Caspian Sea, so they moved there and took up rice farming. The Parsi family - including their two sons, who have stayed to farm with their parents - has instituted innovations in rice production. They promote sustainable farming and refrain from using chemical pesticides and fertilizers. In a region where more and more farmers are selling their farms at very cheap prices to developers, the Parsis produce 100% organic rice. Shirin and her family have chosen an exemplary lifestyle which is rich in indigenous values. In addition to rice farming, she spends time as a social activist and volunteers with several local NGOs. She is especially active in women's groups where she focuses on raising awareness.