The TV show "Moshi Moshi Nippon", hosted by Japanese Kawaii/J-pop icon Kyary Pamyu Pamyu and US-born musician/artist Rei Mastrogiovanni (who resides in Japan), is an educational program designed to promote promising Japanese artists and artisans that fuse both traditional and modern skills in the production of hand-made objects and/or artworks. The first & primary segment of each episode, introduced by the shows hosts, focuses on a particular traditional type of Japanese hand-crafted object/artwork and an individual artist/artisan that create them. A shorter secondary segment follows and focuses on a particular type of Japanese pop culture as described by Ichiya Nakamura, a professor of pop culture. As the show is intended for an international audience, dialog and subtitles are in both Japanese and English with Kyary Pamyu Pamyu speaking primarily in Japanese (her primary language) and Rei Mastrogiovanni speaking in both English (his primary language) and Japanese.