The reality TV series follows five handsome, intelligent, funny, somewhat nutty brothers from the tiny town of Batesville, Indiana, who launched an advertising empire after taking a 1 million $ prize in the Doritos Crash the Super Bowl commercial competition in 2009. The Herbert Brothers have developed commercials for Go Daddy , Pepsi and Shasta. The Herbert Brothers is produced by Zig Zag Productions for the A&E Network.