Krishnamurthy (Rajendra Prasad) is the only son of industrialist Satyanarayana (Nutan Prasad). He wants his son to get married to a girl whom he has chosen because of his bitter experience with love marriage. Before selecting the bride, Satyanaryana has a big list of conditions which need to be fulfilled before he finalizes the bride for his son. But Krishnamurthy falls in love with Padma (Rajini). After lot of tussle, both father & son enter into an understanding that if Krishnamurthy convinces Padma's father Lakshmipathy (Kota Srinivas Rao) without using his father's name by 31st December, than Satyanarayana will allow his to get married to Padma. Otherwise, he has to obey his father and marry the girl chosen by him.